Destination Luxury » Luxury Living RedefinedABOUT DESTINATION LUXURY. - Destination Luxury



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Destination Luxury is an online magazine that focuses exclusively on the luxury market. Our mission is to capture the most exclusive of locales, events and people in alluring, poignant and inspiring features. Destination Luxury’s cinematic films help to establish emotional connections with luxury consumers as they take viewers on a memorable journey. With more than 290,000 fans on Facebook, and reach in the millions each month, we are an established social media leader in the luxury sector.

The Team.
The Destination Luxury creative team collectively has more than 30 years experience in the luxury sector, having created editorial in major publications across the globe including Vogue, Elle, Travel + Leisure, Wall Street Journal, and many others. Our video portfolio has been featured as well on a myriad of broadcast outlets including Extra!, Entertainment Tonight and The Today Show.

Our mission is to be the most progressive luxury media brand in the world. We strive to create compelling content, that inspires and cultivates a new and growing breed of luxury consumers. With engaging content, we blend and create the best in the varied categories of luxury living.

Destination Luxury motivates its readers to travel to unique destinations, experience Michelin Star Restaurants and engage in the most spectacular events. Our goal is to educate our audience on all facets of luxury – big and small – on a global level.

David Christopher Lee, Publisher & CEO.
David Christopher Lee brings a unique blend of perspectives with more than 15 years of experience photographing and filming luxury hotels and resorts, restaurants, high fashion, and celebrities. From his assignments around the world, his work embodies a global knowledge inside the innermost realms of the luxury market. He has photographed some of the most amazing hotels and resorts in 15 countries. His billboards on the Las Vegas strip and Times Square in New York City and in Gangnam (Times Square) Seoul, South Korea increase his client’s brand awareness. Drawing from these experiences, he incorporates intimate knowledge of the luxury industry into photographs that capture the imagination of his discriminating clientele. He understands the portrayal of luxury to the most discerning of consumers. Lee has also been published as a writer in Vogue, People, Travel & Leisure, Seventeen, and many more.
You can reach David here.

Chirag Sagar, Chief Operating Officer.
Chirag Sagar founded the social media agency called Social Light Media, helping businesses and high profiled individuals align their brand, marketing and social media objectives to amplify their online social presence. Prior to that, he served as Managing Director for the White House-recognized non-profit, Moneythink, the largest and only movement of young people working to restore the economic health of America through financial education. Moneythink was recognized by President Obama as one of the most promising social innovations for young people. He has been recognized for his work globally in publications such as The Huffington Post, The Chicago Tribune, The Wall Street Journal and Forbes.
Chirag can be reached here.

Susan Michals, Managing Editor.
Susan Michals is a Los Angeles based writer who covers the areas of travel, art and culture, with a smattering of celebrity. She has written for numerous outlets, including The Huffington Post, artnet News, Angeleno, and Departures. Some of her favorite excursions include staying up for 24 hours to watch the race at Le Mans in France, 48 hours at Ballyfin in Ireland and bike riding in The Sound of Music country (Austria). Her idea of camping is a three star hotel.
Susan can be reached here.

Setorii Pond, Chief Creative Officer.
Setorii Pond is an industry professional with over 16 years as a proven creative leader with a unique passion for developing and directing engaging content and storytelling experiences both online and in person. Setorii is a goal-driven creative visionary who stays on the forefront of trends in the fashion, luxury, lifestyle and collecting industries. Her strong understanding of how to engage audiences in creative and meaningful ways as a creative director has helped translate her vision into building an increase in brand awareness and affinity across all platforms (print, digital, social & TV) that helps sculpt the direction and tone of DLX. Setorii has been featured in publications such as Forbes, Vanity Fair, Motor Trend, The Huffington Post, LA Weekly, Nirvana, Desert Magazine and many more. 
Setorii can be reached here.

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