The future is never certain, but Rolls-Royce sought to illuminate the next hundred years last Thursday as part of BMW Motorrad’s Vision Next 100 event at Barker Hangar in Santa Monica.  The centerpiece of the evening had to be their 103EX Concept which mad its North American debut. This vision includes ‘a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants and a grand arrival.’


Rolls-Royce 103EX Interior

Rolls-Royce CEO, Torsten Müller-Ötvös, stated, Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the VISION NEXT 100 boldly points to a bright future for our marque where our patrons individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.”


The car immediately brings chills of excitement, inviting those that gaze upon it to ponder – what is the future? Besides being completely autonomous and voice controlled by “Eleanor,” the interior of the car provides what the company describes as “The Grand Sanctuary” wherein the rider is meant to experience the ultimate elegant, and ultra comfortable space. 


Rolls-Royce 103EX

Most notable perhaps, is the roof which raises, allowing the occupants to fully stand when entering or exiting the vehicle. It plays into the “Grand Arrival” concept effortlessly, showcasing the striking aesthetic of the car and the definition of luxury the brand has become synonymous with.


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