The Destination Luxury team recently curated an exquisite experience at the Todd Reed store for a delectable pairing between Crateful Catering‘s very own Michelin star chef Cristina Bowerman and Royal Salute. Enticed by Crateful Catering‘s story and uniquely positioned brand, we were curious to learn more about the forming of Crateful Catering and how the company came to fruition. Knowing that the team migrated from Italy, we wanted to learn and understand the major undertaking it took the team to launch their new company in Los Angeles and have a chance at the American Dream.
DESTINATION LUXURY: How and why did you start Crateful? How did the team come together?
DESTINATION LUXURY: What did you say to Cristina to convince her? How long was that process? What turned Cristina around to believe in the team and the Crateful project?
PONZO: I met Michelin Star Chef Cristina Bowerman in Rome through my wife. When we moved to Los Angeles, we started to think about Crateful Catering. Olga suggested I contact Cristina. It was difficult at first, but the project began to expand and she saw the opportunity to the point where she fell in love with the project. We spoke about our background and expertise with her. We already had a business plan and concrete explanation of our progressive ideas about the food industry and development in Los Angeles. It took a month to convince her and prepare the necessary paperwork. We refined our strategy integrating Cristina’s ideas and philosophy into our project.
Learn more about Crateful Catering here.