Last night, Cadillac kicked off Oscar weekend with its exclusive cocktail party to celebrate the 91st Academy Awards. Held at Hollywood’s iconic Chateau Marmont, the exclusive event brought together some of the industry’s top insiders and celebrities including Allison Janney, Zoe Saldana, Tiffany Haddish, Liev Schreiber, Christoph Waltz, Hilary Swank, John Stamos, Jesse Tyler Ferguson, Jessica Paré, Stephan James, Joe Mazzello, Allen Leech, Ben Hardy, Zachary Quinto, Kyle MacLachlan, Ian Somerhalder, Nikki Reed, Aisha Tyler, Colton Haynes, Shamier Anderson, Adam Pally, Calum Worthy, Shaun Toub and more. Select attendees arrived to the event in Cadillac CT6 sedans and Escalades that will also chauffeur guests to the awards show and other Oscar week events.
Cadillac is a proud sponsor of the Oscars for the sixth consecutive year. At the 91st Oscars, Cadillac will be debuting a new brand campaign, “Rise,” highlighting its SUV portfolio and celebrating the brand’s legacy of innovation and perseverance. The campaign features four new television spots that will air during Oscars and for the first time, Cadillac will integrate its campaign into the broadcast itself by bringing the blue marks of the Crest to life on the red-carpet. The marquee interview stage during “Oscars Live On The Red Carpet” will feature illuminated blue steps that light up as some of the biggest celebrities and nominees take their mark on the platform, signifying the incredible amount of dedication and tireless effort it takes to be nominated for an Oscar or make it in the entertainment industry. Additionally, Cadillac has teamed up with accomplished artists and Oscar nominees across music and film, including Yalitza Aparicio and more, who will share their #KeepRising stories throughout Sunday and during the Oscars telecast.