Forbes Media today announced the launch of the company’s new vertical – ForbesLife.com – on September 2, 2014. The luxury lifestyle web site is a digital extension of ForbesLife, Forbes’ longtime luxury lifestyle magazine.
Leveraging more than 150 expert contributors based around the globe — including journalists who have written for The New York Times, Vogue, Esquire, The New Yorker and more — ForbesLife.com will cover the world of luxury. Built on a unique navigation system that is highly visual and optimized for desktop, mobile and tablet devices, ForbesLife.com will publish daily features on men’s and women’s fashion, watches and jewelry, automobiles and boats, real estate and luxury homes, fine dining and drinks, arts and culture, as well as life’s other indulgences.
“The launch of ForbesLife.com further reinforces our multi-platform strategy to leverage our highly curated editorial content and visuals, as well as our unique contributor-based platform,” said Mike Perlis, Forbes Media President and CEO. “We’re bringing the digital expertise we’ve gained in efficiently creating high quality content with great scale on Forbes.com to our new vertical ForbesLife.com.”
Contributors to ForbesLife.com will have access to Forbes’ unique set of digital publishing tools to create and share content. Forbes.com, with a worldwide comScore audience of 25 million per month, will provide cross-promotional opportunities for ForbesLife.com content.
“ForbesLife magazine has been covering luxury lifestyle for 25 years. This is a world we know well and that readers and users have an appetite for, whether inspirationally or aspirationally,” said Michael Solomon, Editor of ForbesLife. “What makes ForbesLife.com so exciting is that it will allow us to broaden our coverage of women’s fashion, jewelry, watches and beauty — and will tap into Forbes.com’s contributor base worldwide. Contributors can be everywhere at once — whether it’s a hotel opening in Hong Kong, a watch show in Geneva, or an art auction in London.”
ForbesLife.com will target both consumers and marketers alike. BrandVoice opportunities will be offered on ForbesLife.com as they are on Forbes.com. BrandVoice is a platform used by marketers to provide thought leadership, insights and domain expertise.
Beginning with ForbesLife magazine’s September issue, ForbesLife is expected to launch an app – a redesigned version of the magazine that links to related, original and updated content on ForbesLife.com. ForbesLife magazine will continue to be published five times a year and is delivered to subscribers along with Forbes magazine.