Refinery29’s 29Rooms is described as “an immersive exhibition of style, culture, and technology.” For the past three years, it’s been a massive success in New York. This year, however, the media company is taking the pop-up interactive fun house to Los Angeles at ROW DTLA. Over the course of the next two weekends — December 7 – 10 and December 14 – 17 — visitors will be immersed in various inspiring and Instagram-worthy installations and activations.
The event boasts creative and influential collaborators such as Demi Lovato, Janelle Monáe, Margot Robbie, Benjamin Shine, Chloe x Halle, Sasheer Zamata, Planned Parenthood, and Women’s March. Refinery29 also partnered with brands like adidas, Google Pixel 2, Marc Jacobs DAISY, Netflix’s ͞The Crown, Perrier, and Toyota.
Speaking on the inspiration behind the experience, Refinery29 co-founder and Executive Creative Director Piera Gelardi explains, “29Rooms started as an idea to create an exhibition that pairs the joy and play of a funhouse with the cultural relevance of a museum — a space where you’re encouraged to sit on, wear, and touch the art, and push the boundaries of how people interact.”
Each of the “rooms” is highly unique — if one doesn’t do it for you, the next will surely pique your interest.
Artist Maisie Cousins’ breathtakingly beautiful multi-sensory installation Erotica incorporates 1,500 hanging flowers. Pop your head inside one of the fabricated, oversized flower pods for a cute and whimsical selfie.
Dreamer’s Den is like taking a trip to another time. Pull back the curtains into this twinkling room to find an ethereal beauty singing into a microphone onstage. Grab a seat and write down a dream you’ve had for the chance to have her perform a song about it.
Have you ever dreamed of going through a car wash? Sasheer Zamata’s Laugh-O-Matic exhibition mirrors that experience, complete with bubbles and a giggly soundtrack.
Tales We Tell was created in collaboration with Bellestrist book club community creators Emma Roberts and Karah Preiss, which features an oversized typewriter that lets you can dance across the keys.
Become The Masterpiece is a two-part room that was made in collaboration with painter Alexa Meade. Find a colorful backdrop on one side and a black and white pattern on the other. Painted clothes and accessories like hats, sunglasses, and umbrellas are available to wear for a mini-photoshoot.
Perhaps the most fun is the Fair Grounds space by Google Pixel 2 and Nina Chanel Abney. It’s a colorful, visually stimulating playground for adults. Get your photo taken by one of the Google’s Pixel 2s installed throughout the activation.
Dates: Thursday, December 7 through Sunday, December 10 and
Thursday, December 14 through Sunday, December 17
Times: 11:00am to 10:00pm PT
Location: ROW DTLA, Los Angeles, CA
To learn more or to reserve tickets, visit the 29Rooms website here.
All images courtesy of Getty Images for Refinery29.