The GMC Sierra All Mountain Concept at The Arrabelle at Lionshead during the Vail Film Festival Thursday, April 5, 2018 in Vail, Colorado. GMC is an Exclusive Partner of the Festival. (Photo by Matthew Staver for GMC)

VAIL RESORTS & GMC ANNOUNCE EXCLUSIVE PARTNERSHIP

BROOMFIELD, Colo. – Vail Resorts, Inc.  the leading global mountain resort company has partnered exclusively with the premium truck and SUV manufacturer GMC. This multi-year agreement marries GMC’s professional grade identity to Vail Resorts’ mission to provide guests with an experience of a lifetime.

This partnership will provide guests of Vail Resorts’ 13 North American ski resorts with an exceptional GMC brand experience through onsite activations and signature resort events year-round, along with a complimentary vehicle service available at premier Vail Resorts’ lodging properties.

2018 GMC CANYON DENALI

Key components of the partnership include:

  • Complimentary vehicle service using Yukon XL Denalis at select Vail Resorts Hospitality and RockResorts lodging properties in Vail, Beaver Creek, Breckenridge, Keystone, Park City and Heavenly, including:
    • The Arrabelle at Vail Square, A RockResort
    • The Lodge at Vail, A RockResort
    • Vail Marriott Mountain Resort
    • The Pines Lodge, A RockResort (Beaver Creek)
    • The Osprey at Beaver Creek, A RockResort
    • One Ski Hill Place, A RockResort (Breckenridge)
    • DoubleTree by Hilton Hotel Breckenridge
    • Keystone Lodge & Spa
    • Grand Summit Lodge, A RockResort (Park City)
    • DoubleTree by Hilton Hotel Park City
    • Zalanta (Heavenly)
  • Complimentary vehicle service offered through the White Carpet Club in Beaver Creek, a daily private club for destination skiers that features spacious lockers; boot dryers; light food and beverage; an intimate lounge; and a dedicated on-site concierge.
  • Vehicle displays and branding throughout Vail Resorts’ 13 ski resorts in North America, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Stowe in Vermont; Wilmot Mountain in Wisconsin; Afton Alps in Minnesota and Mt. Brighton in Michigan.
  • GMC will be the presenting sponsor at signature resort events of Vail Resorts, including Snow Daze (Vail), Beaver Creek Culinary Weekend, Spring Fever (Breckenridge), Spring Gruv (Park City) and many more.

The GMC Yukon Denali at The Arrabelle at Lionshead during the Vail Film Festival Thursday, April 5, 2018 in Vail, Colorado. GMC is an Exclusive Partner of the Vail Film Festival. (Photo by Matthew Staver for GMC)

“GMC’s ‘Professional Grade’ brand and remarkable attention to design and detail are well aligned with Vail Resorts’ collection of world-class mountain resort destinations,” said Kirsten Lynch, chief marketing officer of Vail Resorts. “We’re looking forward to sharing the GMC experience with guests at our resorts through on-snow activations and complimentary vehicle programs at a selection of our casually elegant lodging properties.”

“Similar to Vail Resorts, GMC provides its customers the ability to experience life’s adventurous side through our premium vehicle offerings. We are eager to kick off this partnership, and the upcoming ski season, by inviting Vail Resorts guests to live to a higher standard through their experience with our bold and capable trucks & SUVs,” said Rich Latek, director of GMC Marketing.

In the photo below:

Nicky Scorpio, Alex Rupp, Ryan Walker (TSMA Consulting) & Katie Chonacas 

Media portraits at The Arrabelle at Lionshead after the opening film: Sun Dogs, during the Vail Film Festival Thursday, April 5, 2018 in Vail, Colorado. GMC is an Exclusive Partner of the Festival. (Photo by Matthew Staver for GMC)

About Vail Resorts, Inc.

Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. Vail Resorts’ subsidiaries operate 11 world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher in Australia; Stowe in Vermont; Wilmot Mountain in Wisconsin; Afton Alps in Minnesota and Mt. Brighton in Michigan. Vail Resorts owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). Here is The Vail Resorts company website and consumer website.

RED CARPET

The 15th Annual Vail Film Festival was pleased to honor “Mary Goes Round” actress, Aya Cash, for “Excellence in Acting” during Saturday evening’s award ceremony at the GMC Theater at Blue Starlite Cinema. “Thank you so much, this is lovely,” said honoree, Aya Cash. “I’ve never really won anything, and this is a gift.”

The 15th Annual Vail Film Festival was pleased to honor “Mary Goes Round” actress, Aya Cash, for “Excellence in Acting” during Saturday evening’s award ceremony at the GMC Theater at Blue Starlite Cinema. “Thank you so much, this is lovely,” said honoree, Aya Cash. “I’ve never really won anything, and this is a gift.”

Actress Aya Cash from “Mary Goes Round” walks the red carpet prior to the Awards Ceremony at the GMC Theater at Blue Starlite Cinema during the Vail Film Festival Saturday, April 7, 2018 in Vail, Colorado. GMC is an Exclusive Partner of the Vail Film Festival. (Photo by Matthew Staver for GMC)

From Left to Right: Scott Coors (Bill Coors: The Will to Live Documentary), Katie Chonacas (Producer, Ryan Walker (TSMA Consulting)The GMC post-Awards Ceremony closing party at Larkspur during the Vail Film Festival Saturday, April 7, 2018 in Vail, Colorado. GMC is an Exclusive Partner of the Vail Film Festival. (Photo by Matthew Staver for GMC)

• GMC Professional Grade Audience Award: “Surviving Home” (Colorado premiere). Directed by Jillian Moul and Matthew Moul.* “Surviving Home” follows four generations of veterans over an eight-year period, as they rebuild their lives after war. Interwoven with veterans’ voices from across the United States, their unique paths of healing and discovery shed light on long-term burdens of war, and reveal the miraculous power of the human spirit. Award recipients pose for photos at the GMC Theater at Blue Starlite Cinema during the Vail Film Festival Saturday, April 7, 2018 in Vail, Colorado. GMC is an Exclusive Partner of the Vail Film Festival. (Photo by Matthew Staver for GMC)

 

The Destination Luxury crew had an amazing adventure with the GMC team in Vail! 

Check out more of our RED Carpet experience HERE.

 

Vail brunch done right

A post shared by The Sophisticated Psychos (@thesophisticatedpsychos) on

 

About GMC

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers, including the Terrain small SUV and Acadia crossover. GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year.

Details on all GMC models are available at GMC, onTwitter at @thisisgmc or on Facebook.
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