On May 24th, the Beverly Hills Conference & Visitors Bureau (BHCVB) launched a multi-channel campaign called The Definition of Luxury, promoting Beverly Hills as a leading destination the sector around the world. As part of the inaugural event, the bureau produced a book featuring 12 influencers and tastemakers:
- Kelly Wearstler – Interior Designer
- Rachel Zoe – Celebrity Stylist & Fashion Designer
- Gunnar Peterson – Celebrity & Pro-Athlete Personal Trainer
- Curtis Stone – Founder & Executive Chef of Maude
- Jeffrey Hyland – Co-Founder, President of Hilton and Hyland
- Ma Yansong – Founder of MAD Architects
- Vanessa Prager – Artist/Painter
- Chris Ford – Executive Pastry Chef at Beverly Wilshire, A Four Seasons Hotel
- Olivier Quignon – Executive Chef at L’Ermitage Beverly Hills, AVEC NOUS
- Erika Tucker – Chef de Cuisine at Montage Beverly Hills, The Rooftop Grill
- Stephanie Boswell – Executive Pastry Chef at The Peninsula Beverly Hills, The Belvedere
- Alberico Nunziata – Executive Chef at The Beverly Hilton
Designer Kelly Wearstler, who recently led the redesign for the Viviane restaurant at Avalon Hotel Beverly Hills and is leading the $2M renovation of the hotel property, said, “Beverly Hills maintains an interesting, consistent blend of the iconic and the modern; forging a unique mixology of the past perfect with a constant eye on the future… [keeping] the city at the forefront of luxury and an inspiration for other destinations around the world.”
BHCVB has also launched a dedicated micro-site for the campaign on LoveBeverlyHills.com, digital web ads that will continue through the year, a social campaign, videos and vignettes that highlight the various tastemakers and the beauty of the city.
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Learn more about the Beverly Hills’ spring campaign by visiting www.lovebeverlyhills.com/definitionofluxury