Audi celebrated the launch of the all-new Audi A3 with exclusive bicoastal events featuring performance by Janelle Monáe in Los Angeles and M.I.A. in NY.Audi celebrated the launch of the all-new Audi A3 with exclusive bicoastal events featuring performances by Janelle Monáe in Los Angeles and M.I.A. in New York. Held at Quixote Studios in Los Angeles and SIR Stage37 in New York, guests enjoyed exciting musical performance to celebrate the new vehicle, which features uncompromised craftsmanship, segment-leading technology and several industry firsts, like available Audi connect with 4G LTE Wi-Fi hotspot connection and MMI touch.

See the performance here:

 

Audi celebrated the launch of the all-new Audi A3 with exclusive bicoastal events featuring performance by Janelle Monáe in Los Angeles and M.I.A. in NY.

In the spirit of the Audi A3 never compromising, attendees on both coasts experienced a one-of-a-kind performance by both artists as each was joined onstage by a cutting-edge hologram of the other artist for a finale duet, which marked the first time a hologram incorporated integrated 3D projection mapping technology. The national launch events/performances were also live streamed online to Audi dealerships nationwide hosting their own A3 launch events.

The events also featured a custom RGB Audi A3 installation created by Milan-based artists Carnovsky, which provided a visual experience integrating the Audi brand in a high-tech and shareable way. Colored LED lights played with the printed color to highlight various Audi A3 “scapes” including the city, mountains and beach dependent on which RGB color was displayed.

Audi celebrated the launch of the all-new Audi A3 with exclusive bicoastal events featuring performance by Janelle Monáe in Los Angeles and M.I.A. in NY.

·      In New York, M.I.A ended her set with hit song “Bad Girls” live, which featured a verse performed by a hologram of Janelle Monáe on stage. In Los Angeles, Janelle Monáe concluded her performance with her popular song “Q.U.E.E.N” live, which featured a verse performed by a hologram of M.I.A.

·      During her performance, M.I.A. laughed and mentioned her pants were “hologram friendly,” referring to the gold-plated leggings she wore during her performance.  She had a great time on stage and even changed the lyrics to her hit song, “Bamboo Banga,” and sang “I’m knockin’ on the door of your Audi, Audi, Yeah, I’m knockin’ on the doors of your Audi, Audi.”

·      Clad in her signature black and white ensemble, Janelle Monáe gave an energetic performance and had the crowd dancing throughout her set.  She also mentioned her love of Brazilian music and her excitement to have a song on the upcoming soundtrack for “Rio 2” – she even joked that it was already her favorite song of the summer.

What do you think of the hologram performance compared to Tupac’s Hologram from Coachella?