The Longines Masters of New York is thrilled to unveil its inaugural Prestige Village, a fully immersive experience providing fans with all that the Longines Masters of New York has to offer. The heart of EEM’s vision within equestrian sports, the Prestige Village is filled with unique ways to engage with the competition and offers the latest in fashion and riding apparel, music, parties, rare art and more. As part of the unveiling, the Longines Masters of New York announced a complete roster of luxury and equestrian brands, fashion labels, notable artists and galleries to be featured in the Village, led by Title Partner, Official Timekeeper and Watch, Longines.

Housed within the walls of NYCB Live, The Home of the Nassau Veterans Memorial Coliseum, upon entering the massive 60,000-square foot Prestige Village fans are given a first-hand taste of the intersection of glamour and fashion with family entertainment; the pillars that makes the Longines Masters Series world-renowned. From meet-and-greet sessions to watching the best riders in the world prepare to enter the ring, fans will have the chance to get up close and personal with their idols in a manner unparalleled in show jumping.

Walk along the halls that once rang with the music of the legendary Billy Joel and Bruce Springsteen concerts and peruse the booths of some of the world’s most luxurious brands such as Longines and Hermes Sellier. Discover the Official Watch of the Longines Masters of New York, the Conquest V.H.P. “Very High Precision”, as well as the Longines Grand Prix Trophy at the Longines Boutique located in the heart of the Prestige Village.

Get your heart racing and step into the new Automobili Lamborghini Urus, the latest Super Sport Utility Vehicle model produced by the Italian powerhouse and draw out your competitive spirit at the Mark Cross booth, where the historic Riders Masters Cup trophy will be available for fans to take pictures and #waveyourflag before being awarded to the winner of the second stage of transatlantic duel between the Team USA and Team Europe. Hermes Sellier, who has been around the world with the series, will feature a mix of their incredible equestrian gear with a touch of New York style mixed in!

The Longines Masters will take place April 26th – April 29th.

For tickets visit Longines.