article by Eliza Brooke

The original post appeared on Fashionista

The ad campaign for Burberry’s fall 2014 collection is here, and the images strike the perfect balance between focusing on tradition and embracing the collection’s artsy vibe. Shot by Mario Testino, the ads star Malaika Firth and (shocker!) Cara Delevingne, who appear to be in motion, their trenches blowing open in the wind — perhaps a signal that the fashion house is also making steps forward, under Christopher Bailey’s recent appointment as CEO.

Or maybe that’s just over-analysis by an English major. Speaking of, the loose, hand-painted trenches and bags inspired by the “Bloomsbury artistic set” — a gang including Virginia Woolf and E.M. Forster — fully take the spotlight in one set of images (above). With a clean background and high-def Testino aesthetic, it’s pretty clear what items they’re trying to sell.

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