Mercedes-Benz USA expanded its partnership with Auberge Resorts Collection to include three new luxury resorts. Guests can now drive a range of Mercedes-Benz vehicles and participate in exclusive events. The partnership also offers special shopping experiences and unique activities at each resort.
Mercedes-Benz USA has expanded its partnership with Auberge Resorts Collection, a brand known for its luxurious hotels. This collaboration now includes three new properties: Stanly Ranch in Napa Valley, The Inn at Mattei’s Tavern in Los Olivos, and Wildflower Farms in Hudson Valley, NY.
New Resorts and Vehicles
Mercedes-Benz is bringing its luxury vehicles to three new Auberge resorts. Each location will have five top models available for guests to drive. These include the EQS 580 Sedan, AMG GLE 63 SUV, and the Maybach GLS 600 SUV. Guests will get a chance to experience these vehicles firsthand, driving them on scenic routes near the resorts.
Test drives will take place on the following dates:
Stanly Ranch: April 28 – April 30
The Inn at Mattei’s Tavern: May 12 – May 14
Wildflower Farms: June 9 – June 11
During the test drives, a product specialist from Mercedes-Benz will be present to guide and assist guests.
Special Guest Experiences
In addition to the test drives, guests at these resorts will enjoy other exclusive activities. Mercedes-Benz owners will receive special perks during their stay.
At Stanly Ranch, guests can visit a pop-up shop by Lingua Franca. This brand is known for its luxury cashmere sweaters.
The Inn at Mattei’s Tavern offers a free wine tasting and the chance to make a custom olive oil blend using fresh ingredients from the resort’s garden.
Wildflower Farms offers workshops on floral arrangements and baking. Guests can pick ingredients from the farm and use them in the baking class.
These activities are designed to make the stay even more special.
Saks Shopping Experience
To add to the luxury experience, Mercedes-Benz has teamed up with Saks. Guests will have access to a digital pop-up shop offering road trip essentials. The curated collection will be available through Saks.com, giving guests the chance to shop for luxury items during their stay.
A Perfect Blend of Luxury and Innovation
Mercedes-Benz is known for more than just cars. The brand wants to create unforgettable experiences. “We are excited to grow our partnership with Auberge Resorts and bring our test drive program to new places,” said Monique Harrison, Head of Brand Marketing at Mercedes-Benz USA.
Auberge Resorts Collection is also happy to continue the partnership. “Mercedes-Benz has been a great partner. We’re excited to bring their vehicles and experiences to more guests,” said Mike Minchin, Chief Marketing Officer at Auberge Resorts.
The expanded partnership between Mercedes-Benz USA and Auberge Resorts brings together luxury and innovation. Guests at the three new resorts can enjoy driving Mercedes-Benz vehicles and take part in unique activities. With test drives, shopping, and more, this collaboration offers an experience that goes beyond a typical resort stay.