This past weekend, while Hollywood was abuzz with Golden Globes celebrations, leading European cosmetics brand Twentyfourseven officially launched their product line in the USA at one of the most star-studded events of the circuit, at Gold Meets Golden on Saturday morning.

the most star-studded events of the circuit, at Gold Meets Golden on Saturday morning - TWENTYFOURSEVEN

The most star-studded events of the circuit, at Gold  Meets Golden on Saturday morning

The annual event is where Golden Globe nominees meet and mingle with Gold Medal Olympians, and founders Charley Walters and Scott Orlin. Hugh Jackman introduced Keala Settle to sing the theme tune of his latest movie The Greatest Showman, which later picked up the award for Best Song.

Keala Settle to sing the theme tune of his latest movie The Greatest Showman - TWENTYFOURSEVEN

Keala Settle to sing the theme tune of Hugh Jackman latest movie The Greatest Showman

During the exclusive event, guests were treated to food by celebrity chef Cat Cora and were able to test out Twentyfourseven’s new cosmetic range, which includes an anti-aging mask, and a lifting serum, thanks to an aesthetician on site helping the stars, athletes and guests look their best for the big weekend.

The products boast instantaneous results, helping fill fine lines and wrinkles significantly after one use, so guests were able to see and feel the difference right there at the event. The mask and serum are two products of a whole skincare regime developed by the German company, and its founder Sascha Zilger, who explained the benefits to event host and Olympic legend Nadia Comaneci.

German company, and its founder Sascha Zilger, who explained the benefits to event host and Olympic legend Nadia Comaneci- TWENTYFOURSEVEN

TWENTYFOURSEVEN a German company, and its founder Sascha Zilger and Olympic legend Nadia Comaneci.

A popular coffee station was provided by Bulletproof Coffee, who provides a healthy alternative to the morning beverage by mixing a form of organic butter in with their warm and cold crew creations.   The drinks were a hit with attending celebrities Matt Bomer, Globe winner Allison Janney, and Olympian Swimmer Ed Moses.   Bulletproof can be found in Whole Foods, on Amazon, and in their new “Bulletproof Labs” wellness center in Santa Monica. CA.  Oculus and DiscoveryVR provided a 360 Virtual Reality Experience for attendees, which allowed Celebrities to experience what It was like to be an Olympian, and vice versa.
VR experience with Oculus

Oculus VR experience setup.

gift bag bulletproof coffee set

Celebrities gift bags

The gift bags for the event were some of the best from the Globes weekend featuring Coca-Cola Limited Edition PyeongChang 2018 Olympic Coasters and Coca-Cola bottle, TwentyFourSeven Anti-Aging #one Face Serum and #mask Face Mask, DrinkDev cooler, and Rose can, Bulletproof Coffee Gift set with Cold Brew, Octane Oil and Collagen Protein, Beverly Hills Lifestyle Magazine with Nicole Kidman on the cover, and a limited edition pair of Snapchat Snap Spectacles.
Skin care product - TWENTYFOURSEVEN

Skincare product – TWENTYFOURSEVEN

Nicole Kidman shared conversations with Olympic athletes, while another big hit of the event, the #WOMANUP campaign, attracted stars like Jessica Chastain, Matt Bomer, and Nick Jonas to lend their support and solidarity for female empowerment.

Nicole Kidman - TWENTYFOURSEVEN

Nicole Kidman shared conversations with Olympic athletes

Jessica Chastain poses during the event - TWENTYFOURSEVEN

Jessica Chastain poses during the event

Spearheaded by the female-founded startup Bev Rosé, guests were encouraged to write down different ways in which they Woman Up, before leaving the event with a gift bag full of Twentyfourseven products to try at home.

Celebrity like Matt Bomer showing support for women empowerment in WOMANUP campaign - TWENTYFOURSEVEN

Celebrity like Matt Bomer showing support for women empowerment in WOMANUP campaign.

Nick Jonas with fan on WOMANUP campaign - TWENTYFOURSEVEN

Nick Jonas with fan on WOMANUP campaign

All images courtesy of Twentyfourseven USA / Gold Meets Golden.

Written by DLX contributor Darren Darnborough.