On May 24th, the Beverly Hills Conference & Visitors Bureau (BHCVB) launched a multi-channel campaign called The Definition of Luxury, promoting Beverly Hills as a leading destination the sector around the world. As part of the inaugural event,  the bureau produced a book featuring 12 influencers and tastemakers:

  • Kelly Wearstler – Interior Designer
  • Rachel Zoe – Celebrity Stylist & Fashion Designer
  • Gunnar Peterson – Celebrity & Pro-Athlete Personal Trainer
  • Curtis Stone – Founder & Executive Chef of Maude
  • Jeffrey Hyland – Co-Founder, President of Hilton and Hyland
  • Ma Yansong – Founder of MAD Architects
  • Vanessa Prager – Artist/Painter
  • Chris Ford – Executive Pastry Chef at Beverly Wilshire, A Four Seasons Hotel
  • Olivier Quignon – Executive Chef at L’Ermitage Beverly Hills, AVEC NOUS
  • Erika Tucker – Chef de Cuisine at Montage Beverly Hills, The Rooftop Grill
  • Stephanie Boswell – Executive Pastry Chef at The Peninsula Beverly Hills, The Belvedere
  • Alberico Nunziata – Executive Chef at The Beverly Hilton

Designer Kelly Wearstler, who recently led the redesign for the Viviane restaurant at Avalon Hotel Beverly Hills and is leading the $2M renovation of the hotel property, said, “Beverly Hills maintains an interesting, consistent blend of the iconic and the modern; forging a unique mixology of the past perfect with a constant eye on the future… [keeping] the city at the forefront of luxury and an inspiration for other destinations around the world.”

BHCVB has also launched a dedicated micro-site for the campaign on LoveBeverlyHills.com, digital web ads that will continue through the year, a social campaign, videos and vignettes that highlight the various tastemakers and the beauty of the city.

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Learn more about the Beverly Hills’ spring campaign by visiting www.lovebeverlyhills.com/definitionofluxury


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