On May 24th, the Beverly Hills Conference & Visitors Bureau (BHCVB) launched a multi-channel campaign called The Definition of Luxury, promoting Beverly Hills as a leading destination the sector around the world. As part of the inaugural event,  the bureau produced a book featuring 12 influencers and tastemakers:

  • Kelly Wearstler – Interior Designer
  • Rachel Zoe – Celebrity Stylist & Fashion Designer
  • Gunnar Peterson – Celebrity & Pro-Athlete Personal Trainer
  • Curtis Stone – Founder & Executive Chef of Maude
  • Jeffrey Hyland – Co-Founder, President of Hilton and Hyland
  • Ma Yansong – Founder of MAD Architects
  • Vanessa Prager – Artist/Painter
  • Chris Ford – Executive Pastry Chef at Beverly Wilshire, A Four Seasons Hotel
  • Olivier Quignon – Executive Chef at L’Ermitage Beverly Hills, AVEC NOUS
  • Erika Tucker – Chef de Cuisine at Montage Beverly Hills, The Rooftop Grill
  • Stephanie Boswell – Executive Pastry Chef at The Peninsula Beverly Hills, The Belvedere
  • Alberico Nunziata – Executive Chef at The Beverly Hilton

From left, Jeff Hyland, Council Member Julian Gold, Council Member Lili Bosse, Mayor John Mirisch, and celebrity trainer Gunnar Peterson pose for a picture at the Beverly Hills Definition of Luxury launch event on Tuesday, May 24, 2016 in Beverly Hills, Calif. (Jeff Lewis/AP Images for Beverly Hills Conference & Visitors Bureau)

Designer Kelly Wearstler, who recently led the redesign for the Viviane restaurant at Avalon Hotel Beverly Hills and is leading the $2M renovation of the hotel property, said, “Beverly Hills maintains an interesting, consistent blend of the iconic and the modern; forging a unique mixology of the past perfect with a constant eye on the future… [keeping] the city at the forefront of luxury and an inspiration for other destinations around the world.”

Chris Ford, Executive Pastry Chef at Beverly Wilshire, a Four Seasons Hotel, interacts with guests during an exclusive tasting event at the launch of Beverly Hills Definition of Luxury on Tuesday, May 24, 2016 in Beverly Hills, Calif. (Jeff Lewis/AP Images for Beverly Hills Conference & Visitors Bureau)

BHCVB has also launched a dedicated micro-site for the campaign on LoveBeverlyHills.com, digital web ads that will continue through the year, a social campaign, videos and vignettes that highlight the various tastemakers and the beauty of the city.

Learn more about the Beverly Hills’ spring campaign by visiting www.lovebeverlyhills.com/definitionofluxury

From left, Chefs from renowned Beverly Hills hotels, Executive Pastry Chef, Chris Ford, Chef de Cuisine, Erika Tucker, Executive Chef, Alberico Nunziata, and Executive Pastry Chef, Stephanie Boswell pose for a picture at the Beverly Hills Definition of Luxury launch event on Tuesday, May 24, 2016 in Beverly Hills, Calif. (Jeff Lewis/AP Images for Beverly Hills Conference & Visitors Bureau)

 

Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau leads a panel discussion on luxury at the Beverly Hills Definition of Luxury launch event on Tuesday, May 24, 2016 in Beverly Hills, Calif. (Jeff Lewis/AP Images for Beverly Hills Conference & Visitors Bureau)