On May 24th, the Beverly Hills Conference & Visitors Bureau (BHCVB) launched a multi-channel campaign called The Definition of Luxury, promoting Beverly Hills as a leading destination the sector around the world. As part of the inaugural event,  the bureau produced a book featuring 12 influencers and tastemakers:

  • Kelly Wearstler – Interior Designer
  • Rachel Zoe – Celebrity Stylist & Fashion Designer
  • Gunnar Peterson – Celebrity & Pro-Athlete Personal Trainer
  • Curtis Stone – Founder & Executive Chef of Maude
  • Jeffrey Hyland – Co-Founder, President of Hilton and Hyland
  • Ma Yansong – Founder of MAD Architects
  • Vanessa Prager – Artist/Painter
  • Chris Ford – Executive Pastry Chef at Beverly Wilshire, A Four Seasons Hotel
  • Olivier Quignon – Executive Chef at L’Ermitage Beverly Hills, AVEC NOUS
  • Erika Tucker – Chef de Cuisine at Montage Beverly Hills, The Rooftop Grill
  • Stephanie Boswell – Executive Pastry Chef at The Peninsula Beverly Hills, The Belvedere
  • Alberico Nunziata – Executive Chef at The Beverly Hilton

Designer Kelly Wearstler, who recently led the redesign for the Viviane restaurant at Avalon Hotel Beverly Hills and is leading the $2M renovation of the hotel property, said, “Beverly Hills maintains an interesting, consistent blend of the iconic and the modern; forging a unique mixology of the past perfect with a constant eye on the future… [keeping] the city at the forefront of luxury and an inspiration for other destinations around the world.”

BHCVB has also launched a dedicated micro-site for the campaign on LoveBeverlyHills.com, digital web ads that will continue through the year, a social campaign, videos and vignettes that highlight the various tastemakers and the beauty of the city.

There is a lot of money in personal training if you play your cards right. getting something like a level 4 PT diploma from discovery, can really help you progress your career, and maybe be just like Gunnar Peterson and train pro athlete.
Learn more about the Beverly Hills’ spring campaign by visiting www.lovebeverlyhills.com/definitionofluxury

 

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