Hyundai has a reputation of delivering the most of value for its price, and the all new Genesis G90 is no exception. With a MSRP of $68,000, customers get a plethora of features fit for a luxury sedan. Avid automobile critics mentioned that the car is comparable to Mercedes Benz’s S-Class and BMW’s 7-series. Truly a combination of luxury with an affordable price tag.

Talking deeper into car specifications and performance, the G90 does not disappoint with 365-hp V6 turbo engine and 18mpg gas consumption that is ready to take you places. Looking into safety, the vehicle offers a total of nine state of the art airbags for collision protection that is adjusted for collision severity and passenger size. AHSS which stands for Advances High Strength Steel is a fortress for safety and a basis for a rigid platform for the car to excel in the road.

The interior of the car is luxurious, spacious, and will accommodate passenger of any size. The driver seat offers 22 adjustable sitting positions to ensure driver comfort, and adjustable reclining rear seats with integrated memory system. The system will instantly adjust the sitting position of a passenger with a mere touch of a button. Moving on to acoustics, the vehicle offers interior sound insulation which consist of double layered soundproof glass that will create a beautiful oasis of serenity. The complete acoustic experience is not complete without 17 high performing Lexicon speakers.

Too good to be true? This might be a dream come true for avid luxury sedan enthusiast that can now enjoy Hyundai’s Genesis at half the price of Mercedes Benz’ S-Class. Read below for more insight on the car from our exclusive interview with the Public Relations Team of Genesis..

Destination Luxury: What is the inspiration for its design?

“Athletic Elegance” is the phrase we’re looking for when we design the G90 flagship sedan which truly combines athletic strong features together with unquestionable elegance of precise craftsmanship. We aim for both of the exterior and interior design to emotionally connect with our customers with a differentiated crest grill and sleek headlights. A luxury feel is made through complete LED lighting and a powerful long hood combines with short front overhang.

Destination Luxury: Can you share 3 interesting facts about the car?

  1. G90 has the most comprehensive set of standard safety and convenience features in the luxury premium class. When we say comprehensive, be ready for a long list of features that are included such as Automatic Emergency Braking with Pedestrian Detection, Driver Attention Alert, Lexicon Premium Audio System w/ Quantum Logic Surround and Clari-fi technology, and Auto Trunk Open.
  2. Best in class 12.3-inch high definition navigation monitor. We understand that our customer go places, and we don’t want them crunching their eyebrows to look into a small screen on their journey. The 12.3-inch monitor will ensure ultimate comfort and a driving experience like none before.
  3. Genesis Experience- All Genesis vehicles includes the Genesis Experience which is a complete service package of complimentary service and valet, SiriusXM satellite radio subscription, and Map Care. Worry no more for the add-in costs.

Destination Luxury: Who is your target?

Our car is suitable for people of all ages and background. Instead, our target customer is more qualitative. Genesis is the ultimate driving companion for people who appreciate ideas and lifestyle. Individuals who aspire to experience life with true elegance and live life to the fullest.

Destination Luxury: What are the plans for the future of the brand?

At Genesis, we are evolving a truly desirable luxurious vehicle that customers didn’t know they want one until they see one. We are anticipating their needs before they even know it. Genesis offers a unique driving experience like no other and aims to create a long-term customer relationship with their excellent performance. By 2021, we are planning to launch six new models in the Genesis vehicle series.

Destination Luxury: What events is the brand aligning itself with?

We are the official sponsor for NFL and is currently the official sponsor for amateur golf charity tournaments across the nation that will accumulate to Genesis Invitational Tournament this year. The events we choose to align with are consistent with our desired target customer and we believe that they are the right platform to increase our brand awareness.

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