Museum of Ice Cream officially opened its fourth location on December 13, adding a perfectly Instagram-able installation to Miami Beach. More of a photographic playground than an actual museum, the MOIC’s goal is to “bring design environments that bring people together and provoke the imagination.” From its first location in NYC in Summer 2016, the whimsically styled museum is the perfect place to spend the day wandering through a maze of sugary confections and engaging interactive exhibits.
The Miami site is the fourth location, and each museum takes inspiration from the city it’s in: Miami was chosen for the celebratory spirit of its “diverse and culturally inclusive environment” that creative director and co-founder of the Museum of Ice Cream, Maryellis Bunn, immersed herself in, according to their press release.
The museum’s eight different rooms each have a different ice cream theme, including milkshakes, banana splits, sprinkles. Guides happily snap photos of visitors enjoying treats like frozen bananas, melted ice cream in milk cartons, and a flavor designed especially for Miami: Key Lime Pie, as they wander throughout the pink and tropical-themed rooms.
Gather at the entrance for your personalized “ice-cream reading” by an Ice-Cream Prophet. Then enjoy lounging in the sprinkle pool in or swinging on the banana-shaped swing in a pink tropical palm tree forest in Jungle. In the Bunns Shake room learn about milkshakes in a room with a gold glitter floor and ice-cream bar that harkens back to the 1950s. Go to the Sand Castle room to relive your childhood as you play with pink sand or become a sculptor in the Sweet Sculpture Studio using life-size stacking toys. In Fan-Tastic, create an ice-cream inspired dance as you’re inspired by Miami’s artistic influences.
Visit and add your photos to the more than 100,000 Instagram posts using the hashtag #MuseumofIceCream by pre-booking your tickets and visiting the museum’s Miami location. Over 500,000 people have visited the locations in New York, Los Angeles, and San Francisco, and Miami is proving to be a popular location as well if ticket sales are any indication. Keep an eye out for celebrities visiting the location like Kim Kardashian, Katy Perry, Gwyneth Paltrow, and more have all taken selfies at the MOIC.
For more information and to book your tickets, click here.
Written by DLX contributor Katie McRoberts.