Photography by Guy Yechiely
In a collaboration with the Israel Ministry of Tourism and the city of Tel Aviv, Brown Hotels unveiled the world’s first-ever Lifeguard Tower Hotel, located on Tel Aviv’s iconic Frishman Beach on the Mediterranean Sea.
During a month-long transformation, the ground-breaking initiative was spear-headed by Brown Hotels’ lead designer Aline Langlieb and graffiti artist Edgar Rafael. The one-of-a-kind oceanfront suite is housed within a luxurious space sprinkled with elements that embody a contemporary and playful Mediterranean flair, a signature of the Brown Hotels design palette.
Amenities at the Lifeguard Tower Hotel include:
- A free-standing bathtub
- A personal butler
- Evening room service
- Daily Israeli-style breakfast of fresh salads, eggs and pastries.
As part of the #TakeMe2TelAviv campaign, in conjunction with Hotels.com, select guests will be awarded complimentary stays in the Lifeguard Tower Hotel for one night only through March 31, with a different guest(s) spending the night for ten nights in a row. Following the completion of the campaign, the hotel will be returned to its original function as a lifeguard tower, while each guest will be awarded a two-nights complimentary stay at any Brown Hotels property in Tel Aviv.
More than 1,000 participants from around the world entered the competition by uploading a photo of themselves to their personal Instagram in full beach regalia holding a sign that reads, #TakeMe2TelAviv.