Korea is slowly attaining the title for the world’s leading skincare and beauty capital. It houses some of the most renowned cosmetics companies that offer safe, natural, and cruelty-free products in the market today. One of those companies is Missha, one of the well-known Korean beauty companies around.
The company was officially launched in the year 2000, as one of the few businesses that developed an online brand early. In 2002, its first franchise opened, and in 2004, the business grew to over 200 franchises worldwide. It’s rapid early expansion is one of the reasons why it’s one of the most popular Korean cosmetic companies around. Its 2011 contract with UNICEF made it a sold classic in the beauty industry. With its significant achievements, the company remains to be one of the solid contenders in the beauty sector.
Here are some of the reasons why the company is considered one of the classic Korean beauty corporations available:
1. Missha Day
The United Nations Children’s Fund or UNICEF is a global agency that is responsible for bringing developmental and humanitarian aid to minors throughout the world. Missha partnered with UNICEF for a charity promotion called Missha Day that happens on different days every year.
The event is a sale with low shipping fees and huge discounts. 30% of their sales are donated to UNICEF. You can click here to buy their products.
2. Safe ingredients
Aside from its humanitarian efforts and amazing discounts, the brand is known for having all-natural, cruelty-free, and safe ingredients. Their products also go through strict and rigorous testing that guarantees every item passes every single health and safety standards. This is one of the main reasons why the company is still popular up to this day.
3. Time Revolution The First Treatment Essence contains 80% fermented yeast
Fermentation is a well-known process for creating nutritious and healthy food. These days, it’s a popular method of having enhanced skincare products. One of the company’s best-sellers, the Time Revolution First Treatment Essence, is one of the cult favorites that most beauty gurus swear by.
The fermented ingredients in that product make the nutrients more absorbent and easy to apply. The brand’s essence is known to contain 80% fermented yeast, which acts as a prelude to other treatments. This cult classic is also one of the reasons why the beauty brand still has a huge following, even after almost two decades.
4. BB creams have built-in sun protection
The brand is known for its blemish balm creams. The BB cream offers a semi-foundation finish, and it also contains one of the most significant amounts of sunscreen on a cosmetic product. While most cushion foundations or creams only contain 15 SPF, their BB cream boasts of 42 to 50 SPF PA+++.
If you’re looking for a natural finish cream that acts as a foundation, you can use this product, especially in the day time. Most of their BB cream products contain about the same amount of sun protection as their sunscreen line. You get two amazing products for the price of one.
5. High quality while maintaining value and affordability
Since its launch in 2000, the company has been consistent in its formulation and pricing. There have been little price differences in the past two decades, and they have repeatedly put out items with high-quality ingredients.
6. Invests on research and development
As one of the forerunners in the Korean beauty industry, the brand doesn’t just sit on its accolades. It is dedicated to finding better formulations and more solutions to cater to current market demand. As more people are getting to know Korean skincare tips, they are consistently putting out more and better products.
Digitally, they have also reached out to more beauty ecommerce websites and not just redirecting people to their official home site. Just make sure that you’re purchasing legitimate products from official distributors and partner sites.
Korean companies are getting traction as businesses that do more than supply great products. They also show that beautiful skin doesn’t have to come with a hefty price tag. The beauty brand has also proven that some corporations are not only about sales and profits, and some have the heart to reach out and donate their proceeds to charity. This brand will certainly still have traction even in years to come, as one of the Korean beauty classics.