Niko Guardado | Photo by JC Olivera/

The stars came out to celebrate the start of awards season 2020 at the annual Secret Room Pre-Golden Globe Luxury Suite, held at the Intercontinental Hotel Century City.

On January 3rd, the suite opened its doors exclusively to celebrities and media, and featured and gifted some of the today’s most unique, fashion forward and luxury companies, products and services.

The main sponsors of the day included évolur, part of the DOM Family Brands that showcased its line of youth and children’s furniture and accessories; The A Method® skincare line created based on Dr. Tina Alster’s extensive research and clinical experience in aesthetic dermatology; goat milk products by Dionis™ handmade in Bucks County, PA; Splenda Stevia 100% natural zero calorie sweetener; and Nurse Hatty innovative beauty and wellness products.

Craig DiFrancia | Photo by Jc Olivera/

Skincare and cosmetics products featured by Hanalei Company of Oahu, Immaculate Minerals, Lumene, Medispa Naturals, RevealU Skincare and Sothy’s USA. CBD/Hemp products were gifted by Exuviance, Serene CBD Shalia and We The People Hemp. Vitamin and supplement brands included Relaxium sleep aids, Doctor’s Best Vitamins, Greska’s Carbon-60™, Cognitive Clarity’s Percepta for improved memory, and for the youngsters, ChildLife Essentials. Also for the kiddies was trendy clothing by Rock Star Kids Beverly Hills. Fashion and design innovation was on the agenda with Alicia Adams Alpaca throws and clothing in 100% alpaca wool, while Ten Degrees gifted modular rings.

Brian Cox | Photo by Jc Olivera/

Katherine Helena and Vitolo Jewelry Artisans showcased their fine jewelry designs.

Food Philly Original Jimmy’s Milan salad dressing, D-pro High Protein meal bars, gummies by Organic Candy Factory (founded by a young entrepreneur) and wines by Anne Amie Vineyards were featured in the food and beverage category.

The suite also drew attention to DoVE (Dogs of Violence Exposed) Project, a non-profit created to support the end of the dog-meat trade in Asia. DoVe was on-site with some doggies up for adoption. Delightfully Delicious Dog Treats were also gifted to the pet owners attending the suite.

Rita Branch and son Noah | Photo by Jc Olivera/

And to top off the day, guests left with huge LL Bean and Eathsaver totes filled with a cornucopia of items.


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