At the annual Sports Illustrated “The Party” celebration hosted by Talent Resources Sports, Stubhub, Groot Hospitality and ABG Entertainment,  celebrity guests, including music artists, actors, famed athletes and Sports Illustrated models, plus many more, gathered at the famed Miami resort The Fontainebleau for a night of fun and excitement under the stars where they enjoyed delicious popcorn snacks by Snack Pop. Notable attendees included Paul McCartney, Elon Musk, Lil Jon, Glen Powell, Joey Fatone, Country star Tyler Rich and wife Sabina Gadecki, Aaron Judge, Joe Montagna, Shawne Merriman, Saweetie, The Black Eyed Peas, Marshmello, Scooter Braun, Rande Gerber, DJ Irie, DJ D Sol, Da Baby, Geno Atkins, Danny A. Abeckaser (The Irishman), Ja Rule, Cedric The Entertainer, Jerry Rice, Wiz Khalifa, Jeffree Star, Foodgod, Craig Conover (Southern Charm), SI model Vita Sidorkina, among many others.
Guests at the lavish poolside fete, which took over the oceanfront lawn of the historic hotel property, were treated to incredible performances by Marshmello, D Sol, Da Baby, Saweetie, Black Eyed Peas and Irie, and enjoyed popcorn treats by Snack Pop featuring their brand new Oreo Cookie Pop flavor, Butterfinger Candy Pop and Twix Candy Pop popcorn varieties, to compliment beverages such as Dewar’s, White Claw, Casamigos and BABE Rose.
“Popcorn girl” brand ambassadors greeted vips at the party dressed in sexy football inspired ensembles all night long with Twix Candy Pop and Oreo Cookie Pop, while Butterfinger Candy Pop was plentiful on all of the VIP bottle service tables. Guests at the exclusive event could not get enough of the cookie and candy coated snacks.
Oreo Cookie Pop officially launched in Sam’s Club on February 1st after much anticipation to kick off National Snack Month, joining Twix Candy Pop, and all varieties can be found at www.snackpop.com as well as Butterfinger Candy Pop in retail stores nationwide. The brand, founded by snack industry entrepreneurs Frank Florio and Jerry Bello of SNAX-Sational Brands Group(seen in photos below), is making waves in the snack industry as THE popcorn of Hollywood and nationwide as a consumer favorite, just donned by Buzzfeed as a “Top Snack of 2020” and by The Today Show as a must-have Super Bowl 2020 snack. [ www.snackpop.com | @eatsnackpop ]