On New Years Eve 2013, Uber had its biggest revenue-generating day in the history of the company. It generated $10.7 million from an estimated ~200,000 rides in 60 markets then. That was a 369% increase from the year prior, when Uber generated a few million dollars.
This year, Uber is getting ready for a much larger-scale day. The company tells us it expects to do 2 million rides on Wednesday evening and Thursday morning, getting passengers around the world to and from their parties. If Uber can deliver and this year’s prices are consistent with last year’s, Uber could generate more than $100 million this New Years Eve.
Since Uber rides on New Years Eve are often accompanied by surge pricing, Uber has written its annual blog post on how to best the service.
First, demand is highest between 12:30 and 2:30 AM. If you leave just before midnight or wait it out until 3, odds are better that your fare will be reasonable.
Here’s a chart that shows the busiest time of night for Uber: