Hashtags are a really interesting way to categorize products because they are expressive and emotive, while staying relatively short. Organizing products via hashtags makes for some really cool browsing experiences. A tag like #girlsnightout can have dresses, heels, and accessories.

What’s your background history and did you ever picture yourself getting into fashion?

I definitely did not expect to ever be building a fashion shopping app. But on reflection, previous websites and apps Iā€™ve built have always been for niche audiences – one was for graphic designers, two were for music lovers, and one was for dancers, so to me fashion is just another expressive form of art. The more I read and learn about fashion, the more I enjoy it.

As for my background, Iā€™ve been coding since middle school. Thinking about products and then being able to design and build them has always been my passion. Iā€™ve also always loved the business side of things, so I decided to study business and marketing in college.

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What’s your favorite fashion brand and why?

Right now Iā€™m wearing a lot of AllSaints. I really vibe with their urban aesthetic and dig their craftsmanship. Theyā€™re also more affordable than many of the other brands I follow, which is great for my bootstrapped lifestyle right now.

What’s your definition of luxury?

To me, luxury means attention to detail. Sometimes we forget, especially in todayā€™s world of ā€œfast fashion,ā€ about the little details that really pull together for a superior product or experience. Iā€™m a minimalist, and unfortunately, a bit of a perfectionist, so I love the intersection of both worlds. I prefer to invest in higher quality pieces and appreciate them more than something Iā€™d throw away at the end of a season.

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Based on your experience thus far, what’s been your biggest challenge or setback?

Starting a company as a solo founder is definitely a big challenge. Thereā€™s just so much to do every day that makes it hard to stay sane. Having a strong founding team is commonly talked about in the startup community, because there are also a lot of ups and downs and itā€™s helpful to have close friends to rock through it with. As Fabric grows, Iā€™m really excited to put together a great team to work and collaborate with.

What advice do you have for other entrepreneurs who are just starting off?

If you have an idea youā€™re passionate about, save up as much money as you can and take the jump – fast. I canā€™t tell you how many people I talk with that have so many dreams and aspirations, but never take the leap. Itā€™s less scary than you think, and the worst case is never really that bad. Worst comes to worst, youā€™ll have to get another job, but youā€™ll be rich with experiences and learnings. Not to mention the thrill of going after something youā€™re passionate about – itā€™s unlike anything else.

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What do you foresee happening in the next three months?

Fabric just launched two weeks ago, so Iā€™m super excited to get the word out about it and see how people use the app to hashtag their favorite products. Weā€™re starting off focused on womenā€™s fashion, and are planning to expand quickly to menā€™s, home, and beyond. Three months from now, I hope to have a really strong community of users on Fabric tagging super interesting products that we can display by whatā€™s trending.

Thanks for your time, Ryan. Download the Fabric here Wish you the best of luck with your progress.

What’s your favorite fashion app? Let us know in the comments.Ā 

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