No matter where you travel to around the world, you would have seen the duty-free shops as well as the luxury shops in your destination selling luxury swiss watches. For many years, Swiss watches have epitomised wealth, success and luxury. The names Rolex, TAG Heuer and Breitling are commonplace among the rich and famous. Owning a Swiss watch is an aspiration for many, but unreachable for all but those with a large bank balance. It’s the pinnacle of style and the ultimate fashion accessory. What makes them so luxurious? To explore this, we need to delve a little deeper into the uniqueness of these desirable timepieces.

What Makes a Watch Swiss?

The Swiss are known for their meticulous attention to detail. You could liken this to the focused attention the researchers at Betway Casino have made on their latest piece about investing in a timepiece. The reason for that is entrenched in the notion that for many years we have held Swiss timepieces in high regard. They have become the standard against which we measure other watches. To label a watch “Swiss” is not just a reference to the geographical location where it was manufactured. There are additional criteria that it must meet to be a genuinely Swiss watch.


  • The movement must be Swiss and cased up in Switzerland (“cased up” refers to placing the watch into its casing, or outer shell.
  • Final inspection of the watch must be in Switzerland.
  • A minimum of 60% of the manufacturing costs must occur in Switzerland.


If one of these criteria is missing, you can’t refer to the timepiece as Swiss.

Expert Craftsmanship

You might wonder why Swiss timepieces are so popular when you can buy a perfectly decent watch for a fraction of the cost. A Swiss watch is something special: a work of art and a piece of jewellery. Much like it took Michelangelo over two years to sculpt “David”, Swiss watchmakers spend months, sometimes years, crafting their product. 


Such skill and artistry are needed to perfect one watch that you can’t rush the process. The flawless movement of each watch relies on the precision with which watchmakers put the hundreds of minute components together. The quality of the materials used, such as titanium, 18k gold and sapphire crystals, play a large role in the accuracy and reliability of the watch. So trustworthy are Swiss watches that we tend to agree with the Patek Philippe’s advert declaration that buying one of its products means you’re only taking care of it for future generations.

The Value of a Swiss Watch

When we talk about value, we could mean monetary value, sentimental value or even the value that something adds to your life. A Swiss watch encapsulates all these. It’s expensive, something you cherish and just wearing it will enrich your life. It’s a fact that luxury timepieces last longer than their cheaper, mass-produced counterparts. They will also outlast smartwatches, which become outdated quickly after we introduce new technology. When you buy a Swiss watch, you make an investment in something that will at the very least hold its value, but is likely to increase in value over time. You’re also investing in yourself: your lifestyle, your comfort and your self-worth.

Swiss first class

For those of that have been lucky enough to visit Switzerland on a first class cabin, we would attest to it being a small country that packs a big punch when it comes to style, and Swiss watches are at the top of that envious pile. 


The next time you’re wandering through a crowd, sneak a peek at the watches around you. You’ll notice the Swiss ones immediately; they’re the most luxurious, and their wearers are most likely to ooze class. 



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