All photos were taken by the Leica M and are unretouched
As a professional photographer, I’ve had my fair share of cameras…from shooting the Academy Awards with a digital camera (Nikon coolpix 950) back in 1999 to shooting with my array of Canon cameras with L series lenses, I had no idea what to expect when I went to the Leica store. Typically, the camera buying experience is not fun. I’m sure you have been to Samy’s in LA or B & H in New York, and the salespeople are NOT friendly!
When visiting the global flagship Leica store in West Hollywood, it is 5 star luxury service from the second you arrive. First, you valet park the car and enter the 2 story standalone store. A large art installation entitled “Fake Leica” which is for sale for $1 million sits in the entrance of the store.
Lenses are presented on a red felt square block as we waited to test out the M series Leica. Then, the camera was presented and we were asked what lens we would like to try. I opted for the 16 mm lens to take some pictures of the store. The focus system was unique. I had to turn the lens to line up 2 small squares that sat in the middle of the view finder. After clicking my first click, I looked at the picture and was super impressed!
The lines were clean and the colors were vibrant. I had to take a picture of a person to test it out again. This time, I used a different portrait lens. I took a picture of Eddie using the ambient light outside. The decision is clear…after using Canon’s for 8 years, it’s time to switch over to Leica. As a photographer who shoots high end properties and fashion, it doesn’t make sense to shoot with anything else!
Eddie is gazing through the Leica binoculars which is like seeing the enlarged world in ultra-HD
Shopping at Leica is like shopping at Hermes; the only difference is you are buying a camera! After the camera test was over, I was offered a glass of MaCallan 18…all I have to say is they know how to create the ultimate luxury shopping experience. I was so happy!
8783 Beverly Blvd, West Hollywood, California 90048